Wiza

Wiza is a B2B prospecting and contact data platform trusted by over 500,000 go-to-market professionals.

The platform finds and verifies emails, mobile numbers, and firmographic data in real time by checking live data sources rather than relying on static databases, which directly reduces bounce rates and improves deliverability.

Wiza is best suited for sales reps, recruiters, and marketing teams who need accurate contact data at scale. A free plan is available with no credit card required.

What Is Wiza?

Wiza is a contact data and email finder platform, not a cold email sequencer. It sits at the prospecting layer of your sales stack, providing verified contact information you then use inside an outreach tool.

Browse the full list of leads tools on ColdEmailKit to see how Wiza compares to alternatives

Wiza Pricing (2026)

Wiza offers both annual and monthly billing across individual and team plans.

Annual Plans (Unlimited Credits)

The Free plan is $0/month and includes 20 emails and 5 phone numbers per month, suited for occasional prospecting with no credit card required.

The Email plan is $83/month billed annually at $990/year. It includes unlimited emails, phone numbers at $0.35 each, 30,000 exports per year, AI Research, and CRM integrations.

The Email and Phone plan is $166/month billed annually at $1,990/year. It includes unlimited emails, unlimited phone numbers, 30,000 exports per year, AI Research, and CRM integrations.

The Team plan starts at $449/month billed annually for 3 or more users. It includes unlimited emails, unlimited phone numbers, CRM integrations, team analytics, AI Research, Wiza Prospecting Platform, advanced fields, CSV import, API access, and a dedicated success manager.

Monthly Plans

The Free plan is $0/month and includes 20 emails and 5 phone numbers per month.

The Starter plan is $49/month and includes 100 emails per month, 100 phone numbers per month, additional emails at $0.15 each, additional phone numbers at $0.35 each, team analytics, and CRM integrations.

The Email plan is $99/month and includes 500 emails per month, additional emails at $0.15 each, phone numbers at $0.35 each, team analytics, and CRM integrations.

The Email and Phone plan is $199/month and includes 500 emails per month, 500 phone numbers per month, additional contacts at $0.15 per email and $0.35 per phone number, team analytics, and CRM integrations.

Top Features

• Real-time email and phone number verification against live data sources
• Chrome extension for one-click prospecting directly from LinkedIn and LinkedIn Sales Navigator
• Access to 850M+ contact profiles with 40+ data points per record
• Wiza Monitor alerts for job changes among tracked decision-makers
• Bulk export to CSV or direct CRM sync with Salesforce and HubSpot
• Built-in email verification targeting 99%+ deliverability rates
• AI Research feature for prospect enrichment using live web data
• Free email finder and email verifier tools available without a paid plan

How Wiza Works

Wiza verifies contact information in real time at the moment of the request rather than serving pre-cached records.

When a user searches for a prospect through the platform or Chrome extension, Wiza queries live data sources to confirm the email address and phone number are current before returning results.

This architecture is the primary reason the platform claims bounce rates well below industry averages.

The Chrome extension integrates directly with LinkedIn and LinkedIn Sales Navigator, allowing users to highlight a list of search results and bulk export verified contact data in a single action.

This eliminates the manual copy-paste process that consumes significant time in traditional prospecting.

Wiza Prospect, the core search product, lets users filter across 850 million contacts by job title, company size, industry, revenue, funding stage, headcount, and other firmographic attributes. Each returned record includes work email, personal email where available, direct dial numbers, cell numbers, current employer, and job title.

Wiza Monitor: Tracking Job Changes

Wiza Monitor tracks decision-makers for job changes.

Users upload or sync a list of contacts from their CRM or prospect lists, and Wiza Monitor watches those individuals for role or company changes.

When a change is detected, the platform sends an alert via Slack or email and provides updated verified contact information for that person at their new organization.

This is particularly valuable for two scenarios.

First, when a champion at a current customer leaves, their replacement is a warm outreach opportunity before a competitor reaches them.

Second, when a former prospect who went cold lands at a new company, the job change creates a natural reason to re-engage.

Wiza Integrations

Wiza connects natively with Salesforce, HubSpot, and other major CRM platforms.

Enriched contact records can be pushed directly from the Chrome extension into a connected CRM without manual data entry.

An API is available for teams that need to build custom enrichment workflows or trigger contact lookups programmatically.

Once you have your contact data from Wiza, you will need a sequencing tool to run outreach. Browse the outreach tools category on ColdEmailKit to find the right pairing.

Wiza vs Apollo vs ZoomInfo

It is right to compare Wiza vs Zoominfo side by side to decide which one to choose.

Wiza differentiates itself primarily through real-time verification, whereas Apollo and ZoomInfo rely more heavily on pre-built databases refreshed on a schedule. Wiza's database covers 850 million contacts, which is competitive but smaller than ZoomInfo's claimed coverage.

Apollo offers a broader suite of outreach sequencing tools built into the platform, while Wiza focuses on data accuracy and contact enrichment with CRM sync rather than native email sequencing.

See the full Apollo vs ZoomInfo and ZoomInfo vs RocketReach comparisons for more context on where Wiza sits in the market.

If you are specifically evaluating Wiza against other data providers, browse the top alternatives to Wiza page on ColdEmailKit.

Wiza Limitations

Wiza's data quality is strongest for professionals with active, well-maintained LinkedIn profiles. Coverage for smaller organizations, niche industries, and non-English-speaking markets can be thinner than what larger data providers offer.

The platform focuses on contact and firmographic data rather than behavioral intent signals or technographic data, so teams that rely on buying intent triggers may need to pair Wiza with a complementary tool. Some users have noted occasional delays during high-volume CRM sync operations.