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Wiza vs ZoomInfo: Full Comparison (2026)

Compare Wiza and ZoomInfo side-by-side across features, pricing, deliverability, and more. Find the best cold email tool for your outreach needs.

Written by ColdEmailKit EditorialUpdated on July 29, 2026
OverviewFeatures
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Wiza

Wiza pricing for 2026: see all plan tiers, per-credit costs, and what you get with 850M+ contacts. We review real-time verification accuracy, intent topics, and compare to ContactOut, Lusha & Apollo.

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Details:

  • Overall rating

    4.34

  • Total reviews

    1,151

  • Trust Score

    87%

  • Starting Price

    $0/mo

  • Best for

    Recruiters, Enterprises
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ZoomInfo

ZoomInfo is the leading B2B intelligence platform that provides verified contact data, buying signals, and AI-powered insights for sales and marketing teams.

Screenshot of ZoomInfo
Details:

  • Overall rating

    3.55

  • Total reviews

    11,501

  • Trust Score

    71%

  • Starting Price

    $10,000/year

  • Best for

    Enterprises
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Core Specifications

Lead Database AccessBuilt-in database for finding prospects
Wiza:
5/5
ZoomInfo:
5/5
Email FindingAbility to discover email addresses
Wiza:
5/5
ZoomInfo:
5/5
Email VerificationAbility to validate email deliverability
Wiza:
5/5
ZoomInfo:
3/5
Built-in CRMStore and manage leads internally
Wiza:
1/5
ZoomInfo:
2/5

Pricing Details

Starting Price (Monthly)Lowest paid plan
Wiza:$49/month
ZoomInfo:$10,000/year
Free TrialTrial available before payment
Wiza:Yes
ZoomInfo:No
Free PlanPermanent free version
Wiza:Yes
ZoomInfo:No
Most Popular Plan PriceCommonly chosen plan
Wiza:$83/month
ZoomInfo:-

Lead Database

Database SizeTotal contacts available
Wiza:850M+
ZoomInfo:320M+
Contact SearchFind individual prospects
Wiza:
5/5
ZoomInfo:
5/5
Company SearchFind companies
Wiza:
5/5
ZoomInfo:
5/5
Email DataEmail coverage quality
Wiza:
5/5
ZoomInfo:
4/5
Phone DataPhone number availability
Wiza:
5/5
ZoomInfo:
4/5
Mobile Phone DataMobile numbers included
Wiza:Yes
ZoomInfo:Yes
Job Title AccuracyAccuracy of roles
Wiza:
5/5
ZoomInfo:
4/5
Company Data DepthFirmographic detail
Wiza:
5/5
ZoomInfo:
5/5
Technographic DataTech stack insights
Wiza:No
ZoomInfo:Yes
Intent DataBuying intent signals
Wiza:No
ZoomInfo:Yes
Data Accuracy RateClaimed accuracy
Wiza:90-100%
ZoomInfo:95%+
Credits IncludedMonthly credits
Wiza:20-Unlimited
ZoomInfo:Based on plan
Cost Per CreditOverages pricing
Wiza:0.15
ZoomInfo:Varied
Real-time VerificationVerify before export
Wiza:Yes
ZoomInfo:Yes

Data Enrichment

Enrichment TypeContact, company, or both
Wiza:both
ZoomInfo:both
Email EnrichmentFind missing emails
Wiza:
5/5
ZoomInfo:
5/5
Phone EnrichmentFind phone numbers
Wiza:
5/5
ZoomInfo:
4/5
Company EnrichmentAdd company data
Wiza:
5/5
ZoomInfo:
5/5
Social Profile EnrichmentLinkedIn, social links
Wiza:Yes
ZoomInfo:Yes
Waterfall EnrichmentMulti-source lookup
Wiza:Yes
ZoomInfo:Yes
Real-time EnrichmentEnrich on demand
Wiza:Yes
ZoomInfo:Yes
Bulk EnrichmentEnrich at scale
Wiza:
5/5
ZoomInfo:
5/5
API EnrichmentAPI access
Wiza:
5/5
ZoomInfo:
5/5
Enrichment AccuracyClaimed accuracy
Wiza:90%-100%
ZoomInfo:95%
Credits IncludedMonthly allowance
Wiza:20-Unlimited
ZoomInfo:Yes

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