SuperSend

SuperSend is a cold outbound platform built specifically for teams that need to send cold email at high volume without sacrificing deliverability.

The platform combines multi-channel sequences, managed sending infrastructure, automated warmup, inbox placement testing, and a unified reply inbox into a single product.

It is best suited for B2B sales teams, agencies, and enterprise outbound operations starting at $99 per month.

Top Features

• Multi-channel sequences across email, LinkedIn, and Twitter
• Buy domains and mailboxes inside the app with automatic DNS configuration (SPF, DKIM, DMARC)
• Automated email warmup across all connected senders
• AI-powered bounce analysis that categorizes failures by cause (bad address, server block, temp failure)
• Inbox placement testing against Gmail, Outlook, Yahoo, and iCloud
• Super Inbox with AI reply categorization, keyboard shortcuts, and full conversation threading
• Support for custom SMTP and API-connected infrastructure with thousands of virtual sending identities
• Native integrations with HubSpot, Pipedrive, Clay, and Apollo

Pricing

SuperSend starts at $99 per month and scales based on sending volume and infrastructure needs. The platform offers a free trial so teams can test the product before committing, and a demo or strategy call is available for teams evaluating enterprise-level plans. Pricing scales with daily sending volume, from entry-level launch configurations up to 50,000 or more emails per day for larger operations. Teams with existing infrastructure can connect their own domains and mailboxes via API without purchasing through SuperSend directly.

How SuperSend Handles Infrastructure Differently

Most cold email sequencers treat infrastructure as an afterthought, expecting users to configure DNS records, manage warmup schedules, and monitor domain health across separate tools. SuperSend takes a different approach by making infrastructure a core part of the product. Teams can purchase domains and mailboxes directly inside the app, and DNS records including SPF, DKIM, and DMARC are configured automatically. Warmup begins immediately after provisioning, and all senders are managed from a single dashboard.

For teams that already have sending infrastructure, SuperSend accepts connections via API key or custom SMTP. This means agencies or enterprises running their own mail servers can plug into SuperSend's sequencing and deliverability layer without migrating mailboxes. The platform supports up to thousands of virtual sending identities from a single connection, which is a capability that most competing sequencers do not offer.

Deliverability Monitoring and Placement Testing

SuperSend provides more granular deliverability data than most sequencers on the market. Rather than reporting a single aggregate bounce rate, the platform breaks down each bounce by root cause, distinguishing between bad addresses, server-level blocks, and temporary failures. This distinction matters because each failure type requires a different remediation approach.

Placement tests run against actual sender addresses rather than synthetic health scores, giving teams a realistic picture of where their emails are landing across Gmail, Outlook, Yahoo, and iCloud. Domain health monitoring covers SPF, DKIM, DMARC, and reverse DNS, with one-click fixes available for common configuration issues. This level of visibility is particularly valuable for agencies managing multiple client domains simultaneously.

Super Inbox: Unified Reply Management

SuperSend includes a reply management interface called Super Inbox, which aggregates responses from all active campaigns into a single view. Replies are automatically categorized by AI into buckets such as interested, meeting booked, and out of office, which reduces the manual triage work that typically falls on SDRs or account managers.

The inbox supports keyboard shortcuts and custom smart views, and it maintains full conversation threading so operators can see the complete outbound and inbound history for each prospect without switching between tools. This is a meaningful operational advantage for teams running high-volume outreach, where reply volume can quickly overwhelm standard email clients.

Multi-Channel Outreach Capabilities

Beyond email, SuperSend supports outreach sequences that include LinkedIn and Twitter touchpoints. Teams can build sequences that combine email steps with social channel actions, creating a coordinated multi-touch approach from a single workflow. This positions SuperSend alongside tools like Lemlist and La Growth Machine for teams that want to go beyond email-only outreach.

The platform integrates with enrichment and prospecting tools including Clay and Apollo, allowing teams to feed verified contact data directly into sequences without manual exports. CRM integrations with HubSpot and Pipedrive ensure that activity data flows back into the systems of record that revenue teams rely on.

Who SuperSend Is Built For

SuperSend is positioned for GTM teams, agencies, and enterprises that are sending at scale and need infrastructure reliability as much as they need sequencing features. The platform is not designed for occasional senders or teams running small, manually managed campaigns. Its complexity and pricing reflect a product built for operators who treat cold outbound as a core revenue channel rather than a supplementary tactic.

Customers highlighted in SuperSend's case studies include M&A firms, political marketing operations, and growth-stage companies running hundreds of active senders simultaneously. The Runway case study specifically references 100 live senders, 40 or more sending domains, and zero blacklisted domains after integration, which illustrates the kind of infrastructure scale the platform is designed to support.

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